Likhet
Product Design
Likhet is a cultural artifact of the GTA which bridges the gap between artifact and kitsch due to its modern design. It was inspired by the Marilyn Monroe buildings located in Mississauga, Ontario. Their unique shape translates into a sophisticated product which is sculptural yet functional.
The Problem
Not enough useful products are created with the purpose of being distributed to local users. Toronto focuses on advertising its brand through sports and music while neglecting its skyline and landmarks as a way to identify itself. What if the concept of kitsch could be reversed to create a sense of identity which would be a desirable cultural object with functionality at the centre of it?
The Question
How can local influenced design enhance the overall experience of an everyday
object that would create a cultural artifact for the Greater Toronto Area?
Inspiration Board
Prototypes
Final Product
